论文网
营销策略相关论文范文,与对中国电影产业市场环境营销策略相关毕业论文格式范文
本论文是一篇营销策略相关毕业论文格式范文,关于对中国电影产业市场环境营销策略相关专升本毕业论文范文。免费优秀的关于营销策略及市场营销策略及九年义务教育方面论文范文资料,适合营销策略论文写作的大学硕士及本科毕业论文开题报告范文和学术职称论文参考文献下载。
onsinlocalfilmmarketwasconfinedinabroaderway.Ticketpricesteppedoutoftherestrictionofsingle-pricesystem,andwasallowedtobeadjustedaccordingtodifferentmarketvaluesindifferentplaces.Asforenterprisereform,privateenterprisesandindividualproductionunitsweregrantedmoremanagerialautonomyandfinancialincitementtoincreaseproductivity,andultimatelytogainmorerevenueaswellasmarketprofits.
InJanuary1986,theFilmBureauwastransferredfromtheMinistryofCulturetothenewlyformedMinistryofRadio,FilmandTelevision.TherestructuringwasattemptedtobringstrictercontrolonChina’sfilmmarket,andtostrengthenthesupervisionovermarketingoperationswithinthewholeindustry.
InJuly1997,thepoliticalstatusofHongKongwitnessedahistoricchangefromacrowncolonyofGreatBritaintoaspecialadministrativeregionofthePeople’sRepublicofChina.Toacertainextent,thetransformationhasbroughtchangestoChina’sfilmmarketaswell.Themostsignificantoneisthenumberofco-productionfilmsmadebyboththemainlandandHongKongincreaseddramatically.Forinstance,intheyearofwhichisfollowingimmediately1997,halfoftheco-productionfilmsshowninChinesecinemaweremadewiththecooperationofHongKongfilmenterprises.
Withthegoaloffurtherdevelopment,Chinesegovernmentestablishedaseriesofstatutesinsuccessiontoregulatetheoperationsinfilmmarketduringtheperiodof1990s.Afterthe16thNationalCongressoftheCommunityPartyofChina(CPC)whichwasheldin2002,Chinesegovernmentincorporatedthedevelopmentofculturalindustryintothenationallong-termdevelopmentstrategy.Undertheguidingofthisprinciple,China’sfilmadministrationbegantoquickenitsstepstowardsfilmindustrialization,byacceleratingtherenovationprocessintheindustryandenhancingtheoperationstandardswithinthewholemarket.
2.2EconomicEnvironment
Generallyspeaking,inthe1980s,Chinahasmadeanoutstandingprogressineconomicdevelopmentbecauseoftheimplementationofeconomicreformandanopeninguppolicy.Sincethe1990s,Chineseeconomyhasmaintainedarapidgrowthwithayearlyrateofaround8percent.TheflourishingeconomicenvironmenthascreatedahistoricdevelopmentopportunityforChina’sfilmindustry.Moreover,accordingtothepredictionofChinesegovernment,bytheyearof2020,theGDPwillincreasedoubly,andtheGNPwillincreasefrom$1,000billionin2001to$4,000billionin2020.Undoubtedly,theseachievementswillcertainlybringaboutafurtherdevelopmenttoChina’sfilmindustry.
Ontheotherhand,theboomingeconomyhasbroughtaboutagreatchangetotheconsumptionhabitsofChinesepopulationaswell.Sincethesecondhalfof1990s,theconsumptionofculturalproductshadasteadyincreaseyearbyyear,andnowalmostequalstotheamountofmaterialproducts.Withtheeconomicdevelopment,theconsumptionofculturalproductswillundoubtedlyincreaseonalargerscaleinthefuture.
2.3SocialEnvironment
Comparedwiththeyearsbefore1980s,thenumbersofthepopulationindifferentagelayersgraduallyreachedastateofequilibriuminpasttwodecades.Therateofbothbirthanddeathhadasteadydecreaseyearbyyear.Therefore,China’sfilmindustrywasrequiredtocarryoutcorrespondingadjustmentstoadapttothissignificantchangeinitssocialenvironment.Forinstance,thefilmenterprisesandfilm-makersbegantorealizethatthetargetaudiencesshouldbeenlargedtobeingincludepeoplefrom5to60.Inaddition,thetypesoffilmsshouldbefurtherexpandedtosatisfydifferentdemandsofpeopleindifferentagesaswell.Asaresult,themarketwhichistargetingonyoungchildrenandelderpeopledevelopedrapidly.Anumberofoutstandingfilmsincludinganimations,warandmilitaryfilmsemergedandreceivedhighlyappraisements.
Secondly,sincethe1980s,Chinahasgainedgreatachievementsintheeducationarea.Intheyearof1986,ChinesegovernmentpromulgatedthepolicyofNineYearsCompulsoryEducation,whichstipulatesthateverychildofschoolagemusthavelegaleducationfromprimaryschooltojuniormiddleschool.Sincethen,thenumberofeducatedpeopleinChinaincreasedheavily,andreachedahistoricpeakof91.8%by2003.Asaresult,inordertofurthersatisfypeople’sdemands,sciencefictionfilms,educationalfilmsaswellasdocumentaryfilmsbegantoappearincinema.Tothegreatestextent,thesenewlyemergedfilmshaveenrichedthecontentofChinesecinemaandstimulatedthedevelopmentofChina’sfilmindustry.
Atlast,duringthelongperiodbeforethe1980s,moviehadalwaysbeenoccupiedthewholeentertainmentmarketinChina.However,sincethemid-1980s,theemergenceofotherentertainmentoptionssuchastelevision,radio,videopactdiscs,KaraokeandInterhavebeenaffectingthefilmmarkettosomeextent.Movieswerenolongerasattractiveasbefore,andthenumberofmoviespectatorsdecreaseddramaticallyyearbyyear.
2.4TechnologicalEnvironment
Ingeneral,thetechnologicalenvironmentofChina’sfilmmarketchangedsignificantlyinpasttwodecades.Ascanbeseeninthetablebelow,duringthisperiod,theproductioncostsofChinesemovieshadasteadyincreaseyearly.Mostofthefundshavebeenusedtocreatenewandadvancedtechnologiestomakethemoviesmoreattractiveandinteresting.Forinstance,withtherapiddevelopmentofputers
营销策略相关论文范文,与对中国电影产业市场环境营销策略相关毕业论文格式范文参考文献资料：