论文网
营销策略相关论文范文,与对中国电影产业市场环境营销策略相关毕业论文格式范文
本论文是一篇营销策略相关毕业论文格式范文,关于对中国电影产业市场环境营销策略相关专升本毕业论文范文。免费优秀的关于营销策略及市场营销策略及九年义务教育方面论文范文资料,适合营销策略论文写作的大学硕士及本科毕业论文开题报告范文和学术职称论文参考文献下载。
realizedthatthereisahugepotentialmarketinconstructingadvancedcinemasinChina.Asaconsequence,manynewcinemaswithhigh-classfacilitiesandsatisfactoryservicesbutalsoforeigninvestmentsemerged.TakeBeijingasanexample,nearly80%ofthecinemasareofsmall-sizedandmedium-sizedandareoldaswellasoutofdate.Allofthesecinemasareunderthecontroloflocaldistrictsandhaveaconservativemanagerialsystem.Comparatively,althoughthenumberofforeign-investedcinemasissmall,thesecinemascontraattractmuchmoreaudiencesandhaveagreatadvantageinthepetitionwithChinesecinemas.Lastbutnottheleast,theinefficiencyinthedistributionsectorhasalwaysbeenamainproblemtohinderthedevelopmentofChina’sfilmindustry.Regionalmonopoly,redundantadministrativesystem,andlimitedautonomiesforbothproductionstudiosanddistributionpaniesarethethreeprimaryobstacles.Althoughthegovernmenthascarriedoutmanystepstoresolvetheseproblems,theeffectsarenotsatisfactoryenough.AfterbeingamemberofWTO,itiscrucialforChina’sfilmindustrythatoperationswithinallthesectorsmustmeetinternationalstandards,andthereisnoexceptionforthedistributionsector.Otherwise,theChinesedistributionenterpriseswillgraduallybeeliminatedinthepetitionwiththeforeigncounterparts.
4.3TheOpportunitiesBroughtbyWTOEntrytoChina’sFilmIndustry
Undoubtedly,theWTOentrycanbringanumberofopportunitiestoChina’sfilmindustryaswell.
Inthefirstplace,theWTOentrycanbringmoredevelopmentpotentialstoChina’sfilmindustry.Sincetheaccession,theimportedmovieshaveoccupiedadominantpositioninChina’sBoxOfficerevenue.AlthoughthissituationwouldmakeChina’sfilmindustrybeinginaninferiorplaceinthepetitionforthemarket,itcertainlyhassomepositiveinfluences.ItnotonlycanbringmorerevenuetoChina’sfilmmarketwhichisgoodforstimulatingtheeconomicdevelopment,butalsocanmakeChinesefilm-makersaswellasfilmenterprisesbeingawareoftheirdisadvantagesandthechallengestheyareupagainst.
Secondly,theWTOentrycanspeeduptheprocessofrenovationandmodernizationofChinesecinemas.Inretrospect,thepoorconditionofmostofoldChinesecinemashasbeenabigobstacleinthedevelopmentofChina’sfilmindustry.Inthelastanalysis,itisduetolackofenoughcapital,advancedtechnologyandscientificmanagement.AfterbeingamemberofWTO,theincreasingforeigninvestmentshavebroughtagoodopportunityforChina’sfilmindustrytobegintorenovateandreconstructtheoldcinemas.Thegovernmentandrelateddepartmentsshouldgraspthisopportunityandfullyutilizetheforeigncapital,equipments,technologiesaswellasmanagementintheprocessoftherenovation.
Thirdly,theWTOentryhasmadeChina’sfilmindustryobtainalotofprogressonconsummatingthelegalsystem.SincethemembershipofWTO,China’sfilmmarkethasbeenopeninguptoforeigninvestorsgradually.Inordertobettercontrolsuchamultinational-basedmarketenvironment,itisessentialtoestablishapletelegalsystemtoregulatetheoperationswithineachsector.Theadministrationsoverthemarketarerequiredtoalterfromrelyingongovernmentinstructionstolegalsystemaswell.Asaresult,anumberofnewregulationshavebeenissued.Forinstance,therearethe“RegulationonFilmManagement”,the“ManagementRegulationonInternationalCooperationinFilmProduction”.Withthedevelopmentcontinues,China’sfilmindustrywillundoubtedlyachievemoreimprovementsontheperfectionoflegalsysteminthefuture.
| 有关论文范文主题研究: | 关于营销策略的论文范文素材 | 大学生适用: | 学术论文、电大论文 |
|---|---|---|---|
| 相关参考文献下载数量: | 22 | 写作解决问题: | 怎么写 |
| 毕业论文开题报告: | 论文模板、论文题目 | 职称论文适用: | 职称评定、初级职称 |
| 所属大学生专业类别: | 怎么写 | 论文题目推荐度: | 优质选题 |
Atlast,theWTOentrycanprovidemoreopportunitiesforChinesemoviestoenterforeignfilmmarkets.AccordingtotheWTOprinciples,despiteofimportingforeignoriginmovies,Chinaalsocanexportitsownmoviestoforeignmarkets.Inthisrespect,Chinesegovernmentandfilmenterprisesshouldtrytopromoteasmanymoviesaspossibletoforeignfilmmarketsaswell,andconsequentlyquickenitsstepstowardsglobalizationoftheindustry.
Conclusion
Toconclude,thisdissertationhaspresentedarelativelyprehensiveanalysisonChina’sfilmindustryontheaspectsofdevelopmenthistory,macroenvironmentofthefilmmarket,marketingstrategiesandthedevelopmentprospectsafterbeingamemberofWTO.Ingeneral,inthepastcentury,China’sfilmindustryhasmadeagreatprogressandgainedanumberofachievementsinbothdomesticmarketandoverseas.However,theweaknessesthatstillexistingcannotbeignored.Besides,China’sfilmindustryisconfrontingmoreandmorechallengesbroughtbytheforeignpetitorsaswell.Inordertobemorepetitive,itisnecessaryforChinesegovernmentandfilmenterprisestoimplementeffectivereformstofurtherdevelopthecurrentstrengthsandimprovethedisadvantages.Moreover,itisimportantforChina’sfilmindustrytothinkabouttheissueofhowtoretainthedomesticmarkettothegreatestextentinthepetitionwithforeignoriginmoviesaswell.
References:
[1]
[3]StartingPerio
营销策略相关论文范文,与对中国电影产业市场环境营销策略相关毕业论文格式范文参考文献资料：