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市场营销方面有关论文范例,与基于市场目标,广告和促销的市场营销计划相关论文的格式
本论文是一篇市场营销方面有关论文的格式,关于基于市场目标,广告和促销的市场营销计划相关毕业论文开题报告范文。免费优秀的关于市场营销及计划及本文方面论文范文资料,适合市场营销论文写作的大学硕士及本科毕业论文开题报告范文和学术职称论文参考文献下载。
摘 要：本文主要是给出市场营销计划和BCFTCSHolidays的相关信息以供董事会决策.本文研究某个度假休闲的典型地区作为数据研究的来源,并基于市场目标,广告和促销阐述市场营销计划.
关 键 词：市场营销计划市场目标广告促销
Abstract：ThepurposeofthisreportistogivethemarketingplanandinformationonBCFTCSHolidaystotheBoardofDirectors.Thewriterwillresearchagoodregionasaholidaydestinationsearchfordataandresources,andmakeamarketingplantojustifythemarkettarget,advertisingandpromotion.
Keywords：marketingplan；markettarget；advertising；promotion
BCFTCSHolidaysisasmalltomediumsizetouroperatorwhichhasbeenmaintainingamarketshare（approx3%）withatotalcapacityof500,000buttheoverallmarketisnowmuchmorepetitive.Forthisyear’slaunchtheBoardofDirectorsrequirefromtheMarketingManagementdetailsofthemarketingplanpriortofundingapprovalbeinggiven.UKinflationis3.0%,thepriceofmostproducts,fuelsandfoodshaveraised,whichaddmorecosttoconsumerexpenditure；howevertheminimumwageshasincreasedyearbyyear,thereforeeconomyintheUKwillnotbeinfluencedmuchbyinflation；anticipatedmarketgrowthis5%,sotheyarebothsteady.Interestratesare5.25%,whichisalittlebithigh.Peoplemaynot
市场营销方面有关论文范例
1.destinationandsegmentofthemarkettobetargeted
TheMarketingManagementteamhasdecidedthatthedestinationwillbeLanzaroteinSpain.“Lanzaroteissituatedjust70milesoffthecoastofAfricaandisthemosteasterlyoftheCanaryIslands.Lanzaroteenjoysamilddryclimatewithaveragedaytimetemperaturesrangingfromabout21°CinJanuaryto29°CinAugust”（http：//.discoverlanzarote./）.
Obviously,thesegmentsofthemarkettobetargetedarefamiliesandcouples.“ThepopularityofpackageholidaystoLanzarotehaspresentedfamiliesandcoupleswithabraceofmodernresortsmostfacingimmaculatepalesandybeaches,backedbytheochrecolouredmountains”（http：//.mytravel./）.LanzarotehasaverygoodclimatebecauseofitsgeographiclocationclosetoAfrica.Itattractslotsoftravellersfromcountrieswhichhavebadweatherfor“wintersun”holidaysespeciallyUKtourists.“Peoplewillseeplentyofchancestoenjoyaspotofwatersportswhetherwindsurfing,scubadivingorsportfishing.FamilyholidaystoLanzaroteofferanexplosivebinationofattractions.”（http：//.mytravel./）.2.UKdepartureairport
| 有关论文范文主题研究: | 市场营销相关论文范文 | 大学生适用: | 专升本论文、专升本论文 |
|---|---|---|---|
| 相关参考文献下载数量: | 16 | 写作解决问题: | 写作技巧 |
| 毕业论文开题报告: | 论文模板、论文前言 | 职称论文适用: | 论文发表、初级职称 |
| 所属大学生专业类别: | 写作技巧 | 论文题目推荐度: | 经典题目 |
Transportandtourismaresynonymous.Forinternationaltourism,airlinesaretheprincipalmodeoftravel.ManchesterAirportisabout20minutesdrivefromcentralManchesterandisaccessedfromtheM56motorwaywithadedicatedlinkroadatjunction5.NationalExpressrunscoachesfromallovertheUKtoterminalsoneandtwo.TrainsstopatManchesterAirportstationandManchesterPiccadilly,themainstation,frommanystationsinnorthernEnglandandtheMidlands.GatwickairportislinkedtotheM23motorway.TheGatwickExpresstrainisthebest-knownrailservicewhichrunstoLondonVictoriaStation.ThereisalsoaThameslinkservicerunstoLondonKing’sCrossaswellastootherLondonStations.
3.Acmodation
Acmodationforthetargettravellerscanbeinhotelsandapartments.“Themostpopulartypeofacmodationforfamilytravellerswashotels（full-orhalf-board）,followedbyall-inclusivehotelsandrentedacmodation.”（http：//academic.mintel./-FamilyHolidaysSpain）Comparedtoyouthgroups,familytravellershaveasteadyineandacertainamountofsavingsinthebank.Whentheholidayhasbeenplanned,theyhaveaconditionwheretheyareabletospendmoremoneytoensuregoodacmodationinwhichtostay.Accordingtothis,thepanyshouldgiveholidaymakersthechancetoholidayinqualityacmodationwithhigh-qualityfood,perfectlocation,greatsurroundings,goodfacilities,andvariousactivities.Withdifferentfamilysituations（numbersofpeople）ordiverseine,thereareplentyofhotelsandapartmentstochoosefrom.Forinstance,HotelNaturaPalaceislocatedontheseafrontpromenade；itsperfectlocationisonly3kmfromtheresortcentre.Thehoteloffersnice,qualityfood,“thereisplentytokeepyouactive,suchasagameofbilliardsorminigolf,orcheckoutthetabletennis,tenniscourts,gymanddivingschoolfacilities.”（Anon,ThomsonDestinations）Certainly,familyholidayswillneverignoreactivitiesforchildren.Inthishotel,“thereischildren’spoolandplayarea,andthehotelrunsachildren’sclubanddiscofor4-12yearolds”（Anon,ThomsonDestinations）Therateisfrom305poundsfor3nightsandisbasedon2or3bedsintheroom.Obviously,thisbudgettargetswealthyfamilies.Th
市场营销方面有关论文范例,与基于市场目标,广告和促销的市场营销计划相关论文的格式参考文献资料：