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dertobuyorsellgoodsorservices".Advertisementaimstoincreasepeople'sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandmercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.

Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.

Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflargescaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.

Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.

5.Fromthelastsentenceofthispassageweconcludethat_________

A.businessesusuallydonotpaymuchforadvertisement

B.businessmenknowwellthatadvertisementcouldbringthemmoreprofits

C.advertisementcouldhardlyconvincepeopleofthevalueofthegoods

D.advertisementusuallycostbusinesseslargeamountsofmoney

【答案】B.推断题.文章最后一句话的意思是很明显,如果商家对产品的利润没有把握的话,是不会很多钱投资广告的.反过来说,商家非常清楚广告会给他带来更大的利润.因此B是正确答案3.4词汇题

词汇题是询问文章中出现的某个词,某个词组甚至某个句子含义的题型.其中所询问的词,词组或句子,往往不为考生所熟悉,但又能在文中找到线索进行推测,所以这类考题是检查考生是否具备根据一个词,词组或句子所处į

关于买本科毕业证文,2016届本科生毕业文的函授毕业论文范文
关于考生方面论文范本
40;特定环境来判断其意义的能力.

这类题常见的提问方式有以下几种:

Theword"等"inline5refersto等..

Theword"等"(Line6.para.2)mostprobablymeans_____.

By"等",theauthormeans_____.

Theword"等"couldbestbereplacedbywhichofthefollowing

Whichofthefollowingisnearestinmeaningto"等"

Inpara.2,thesentence"等"probablymeans"等".

解答这类试题时,考生应首先明白,任何词或词语都不是孤立的,它或它们所在的上下文往往能提供重要的线索.某个定义,解释,甚至标点符号,关联词都可以帮助考生推测一些词或词语的意义,除此之外,我们还必须注意所测试的词或词语与其前后一些词形成的同义,反义,并列和指代等关系.

(2003年11月)

Inchoosingacareeryoushouldfirstconsiderthetypeofworkwhichwillsuityourinterest.Nothingismorepatheticthantakingonajobinwhichyouhavenointerest,foritwillnotonlydiscourageyourdesiretosucceedinlifebutalsoruinyourtalentsandultimatelymakeyouanemotionalwreck(受到严重伤害的人)andabitterperson.

15.Theword"pathetic"inParagraph2mostprobablymeans____.

A.splendidB.miserableC.disgustedD.touching

【答案】B,词汇题.根据"thantakingonajobinwhichyouhavenointerest."我们可以推断pathetic应该是表示贬义,因此答案只能从B和C中选择,其次,根据后面的两个动词"discourage"和"ruin"我们就确定了答案B."pathetic"此处为"糟糕的,差劲的"之意.

(2003年11月)

Ifyouhavetroublefallingasleep,somepeopleremendbreathingveryslowlyandverydeeply.Otherpeoplebelievedthatdrinkingwarmmilkwillhelpmakeyoudrowsy.Thereisalsoanoldsuggestionthatcountingsheepwillputyoutosleep!

2.Theword"drowsy"inthelastparagraphmeans____.

A.sickB.standupC.asleepD.alittlesleepy

【答案】D,词汇题.根据上下文,如果你难以入睡,有人建议你做缓慢的深呼吸,有人认为喝热牛奶能过帮助你入睡.因此答案应该从C和D中进行二选一."asleep"指的是"睡着了"而"sleepy"是指的"欲睡的,困乏的".最后确定答案为D.

以下介绍几种通过上下文推断词义的行之有效的方法.

1,标点符号是理解词义的一条重要线索因为有些词的定义是通过标点符号如破折号,括号冒号等来完成的.如:

Sometimesweworkonnightshift——from11:30p.mto7:30a.m

从破折号后的说明,我们可以断定"nightshift"是"夜班"的意思.

2,有些信号词如:iscalled,means,thatis,is,or,defineas,referto等通常是针对某一词汇的定义,解释或说明.如:

Onesortofcrimeswhichparticularlyworriespeopleisjuveniledelinquency,thatis,crimesmittedbyyoungpeople.

从thatis的解释来看我们可以断定"juveniledelinquency"即青少年犯罪.

3,举例可以帮助我们理解词义.对于有些重要的词汇,作者常在词后自带解释或例子.因此,根据例子可猜出词义.如:

Youmayselectanyoftheseperiodicals:TimeMagazine,Newsweek,Reader′sDigestorTheNewYorker.

从后边列举的时代周刊,新闻周刊等流行期刊,我们可以断定periodical"即期刊杂志.

4,靠形成反差,对照的词或词组猜出词义.常见的这些词或词组有while,whereas,unlike,but,yet,although,however,incontrast,ontheotherhand,ratherthan等.如:

JanewastalkingwithotherswhileElizaremainedreticentallthetime.

文章的while作而,却解,由此我们可以断定reticent"作沉默寡言的解.

5,凭借常识和经验猜测词义.如:

ThedoorwassolowthatIhitmyheadonthelintel.

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关于考生方面论文范本,与买本科毕业证文,2016届本科生毕业文相关论文的格式参考文献资料:

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