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oingBusinessinChina(MBA),Fall2016.

GuestLecturer,GuanghuaSchoolofManagement,PekingUniversity.

MBAmarketingresearch,"reliability"session,Fall2016.

Ph.D.seminar,"measurement","validity"sessions,Fall2016.

MBAServiceMarketing,"customerrelationshipmanagement","luxuryconsumption"sessions,Spring2016.

ResearchAssistant,GuanghuaSchoolofManagement,PekingUniversity,Spring2016,Fall2016,Spring2016,Fall2016,Spring2016,Fall2016,Spring2016.

RESEARCHGRANTS

NationalNaturalScienceFoundationofChina(NSFC,GrantNo:70872006),"LuxuryEcologyResearchfromConsumers'Perspectives,"investor,Jan2016-Dec2016,China.

JOURNALPUBLICATIONS

Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",JournalofMarketingScience,2016,7(1):53-68.

Wei,Xia,RungtingTu,MinghuaJiang,andFeiLi,"ThePerceptionoftheAuthenticityofOtherConsumers'UsagesofLuxuryGoods",JournalofMarketingScience,2016,7(2):45-66.

Tu,Rungting,TimLu,andXiaWei,"PromotionorPrevention:EffectofInformationContextsonNewProduct'sPerceivedRisk",JournalofEconomicManagement,2016,33(8):134-148.

CONFERENCEPRESENTATIONSANDPROCEEDINGS

Wei,XiaandRungtingTu,"TheAllureofQueuing—TheBenefitsandMechanismofPositiveQueueEffects",DecisionScienceInstitutionConference,Nov.2016,Boston,USA.

Tu,Rungting,XiaWei,andXiaoyuZhou,"TheImpactofPerceivedRiskandBenefitsReturnonDealWillingnessandRelationshipPreferenceinB2BMarketing",ChinaManagementAnnualMeeting,Sep.2016Chengdu,China.

Wei,XiaandRungtingTu,"IsRelationshipLikeMoney-TheEffectofMoariableLoyaltyProgramsonConsumerLoyalty",theDoctorialForumofJournalofMarketingScienceAnnualConference,Aug.2016,Guangzhou,China.

Tu,Rungting,XiaWei,MinLu,andChuangHou,"TheEffectofCounter-NormPrepayStrategy",DoctoralForumofChina(Management),Mar.2016,Beijing,China.

Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",DoctoralForumofChina(Management),Mar.2016,Beijing,China.

Tu,Rungting,XiaWei,MinLu,andChuangHou,"TheEffectofCounter-NormPrepayStrategy",JournalofMarketingScienceAnnualConference,Oct.2016,Beijing,China.

Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",JournalofMarketingScienceAnnualConference,Oct.2016,Tianjin,China.

Hu,Youwei,RungtingTu,andXiaWei,"TheInfluenceofCause-relatedMarketingonCorporateImageandCustomerSatisfaction",JournalofMarketingScienceAnnualConference,Sep.2016,Xian,China.

Li,Fei,RungtingTu,andXiaWei,"AStudyonthePerceptionoftheAuthenticityofOtherConsumers'UsagesofLuxuryGoods",JournalofMarketingScienceAnnualConference,Sep.2016,Xian,China.

REFERENCES

RungtingTu

AssistantProfessorofMarketing

GuanghuaSchoolofManagement

PekingUniversity

Beijing,China,100871

(86-10)6275-4839

:rungting@gsm.pku.edu.

PingTu

ProfessorofMarketing

GuanghuaSchoolofManagement

PekingUniversity