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ndprofessorataeeWashingtonUniversityLawSchool.

26.Business-methodpatentshaverecentlyarousedconcernbecauseof

[A]theirlimitedvaluetobusiness

[B]theirconnectionwithassetallocation

[C]thepossiblerestrictionontheirgranting

[D]thecontroversyoverauthorization

27.WhichofthefollowingistrueoftheBilskicase

[A]Itsrulingplieswiththecourtdecisions

[B]Itinvolvesaverybigbusinesstransaction

[C]IthasbeendismissedbytheFederalCircuit

[D]ItmaychangethelegalpracticesintheU.S.

28.Theword"about-face"(Line1,Paro3)mostprobablymeans

[A]lossofgoodwill

[B]increaseofhostility

[C]changeofattitude

[D]enhancementofdignity

29.Welearnfromthelasttwoparagraphsthatbusiness-methodpatents

[A]areimmunetolegalchallenges

[B]areoftenunnecessarilyissued

[C]lowertheesteemforpatentholders

[D]increasetheincidenceofrisks

30.Whichofthefollowingwouldbethesubjectofthetext

[A]Aloomingthreattobusiness-methodpatents

[B]Protectionforbusiness-methodpatentholders

[C]Alegalcaseregardingbusiness-methodpatents

[D]Aprevailingtrendagainstbusiness-methodpatents

Text3

InhisbookTheTippingPoint,MalcolmAladuellarguesthatsocialepidemicsaredriveninlargepartbytheactingofatinyminorityofspecialindividuals,oftencalledinfluentials,whoareunusuallyinformed,persuasive,orwell-connected.Theideaisintuitivelypelling,butitdoesn'texplainhowideasactuallyspread.

Thesupposedimportanceofinfluentialsderivesfromaplausiblesoundingbutlargelyuntestedtheorycalledthe"twostepflowofmunication":Informationflowsfromthemediatotheinfluentialsandfromthemtoeveryoneelse.Marketershaveembracedthetwo-stepflowbecauseitsuggeststhatiftheycanjustfindandinfluencetheinfluentials,thoseselectedpeoplewilldomostoftheworkforthem.Thetheoryalsoseemstoexplainthesuddenandunexpectedpopularityofcertainlooks,brands,orneighborhoods.Inmanysuchcases,acursorysearchforcausesfindsthatsomesmallgroupofpeoplewaswearing,promoting,ordevelopingwhateveritisbeforeanyoneelsepaidattention.Anecdotalevidenceofthiskindfitsnicelywiththeideathatonlycertainspecialpeoplecandrivetrends

Intheirrecentwork,however,someresearchershaveeupwiththefindingthatinfluentialshavefarlessimpactonsocialepidemicsthanisgenerallysupposed.Infact,theydon'tseemtoberequiredofall.

Theresearchers'argumentstemsfromasimpleobservingaboutsocialinfluence,withtheexceptionofafewcelebritieslikeOprahWinfrey-whoseoutsizepresenceisprimarilyafunctionofmedia,notinterpersonal,influence-eventhemostinfluentialmembersofapopulationsimplydon'tinteractwiththatmanyothers.Yetitispreciselythesenon-celebrityinfluentialswho,accordingtothetwo-step-flowtheory,aresupposedtodrivesocialepidemicsbyinfluencingtheirfriendsandcolleaguesdirectly.Forasocialepidemictooccur,however,eachpersonsoaffected,musttheninfluencehisorherownacquaintances,whomustinturninfluencetheirs,andsoon,andjusthowmanyotherspayattentiontoeachofthesepeoplehaslittletodowiththeinitialinfluential.Ifpeopleintheworkjusttwodegreesremovedfromtheinitialinfluentialproveresistant,forexamplefromtheinitialinfluentialproveresistant,forexamplethecascadeofchangewon'tpropagateveryfaroraffectmanypeople.

Buildingonthebasictruthaboutinterpersonalinfluence,theresearchersstudiedthedynamicsofpopulationsmanipulatinganumberofvariablesrelatingofpopulations,manipulatinganumberofvariablesrelatingtopeople'sabilitytoinfluenceothersandtheirtendencytobeinfluenced.Ourworkshowsthattheprincipalrequirementforwhatwecall"globalcascades"-thewidespreadpropagationofinfluencethroughworks-isthepresencenotofafewinfluentialsbut,rather,ofacriticalmassofeasilyinfluencedpeople,eachofwhomadopts,say,alookorabrandafterbeingexposedtoasingleadoptingneighbor.Regardlessofhowinfluentialanindividualislocally,heorshecanexertglobalinfluenceonlyifthiscriticalmassisavailabletopropagateachainreaction.

31.BycitingthebookTheTippingPoint,theauthorintendsto

[A]analyzetheconsequencesofsocialepidemics

[B]discussinfluentials'functioninspreadingideas

[C]exemplifypeople'sintuitiveresponsetosocialepidemics

[D]describetheessentialcharacteristicsofinfluentials.

32.Theauthorsuggeststhatthe"two-step-flowtheory"

[A]servesasasolutiontomarketingproblems

[B]hashelpedexplaincertainprevalenttrends

[C]haswonsupportfrominfluentials

[D]requiressolidevidenceforitsvalidity

33.whattheresearchershaveobservedrecentlyshowsthat

[A]thepowerofinfluencegoeswithsocialinteractions