本论文为参考文献方面毕业论文参考文献,关于Visualmarketingstrategyintheapparelindustry相关在职毕业论文开题报告,可用于参考文献论文写作研究的大学硕士与本科毕业论文开题报告范文和优秀学术职称论文参考文献资料下载。免费教你怎么写参考文献及单位及服装学院方面论文范文。
Abstract:Visualmarketingforthedomesticclothingbrandindustryisanewterm,withthedomesticgarmentindustry,brandpetitionhasbeemoreandmoreintense,thebrandsoveralldevelopmentisveryimportant,enterprisesurgentlyneedthecorrectvisualmarketingstrategytosolvethemunicationproblemswiththeconsumermarket,achievemoresalesinterestsandexpandthebrandinfluence.
有关论文范文主题研究: | 关于参考文献的文章 | 大学生适用: | 学年论文、在职研究生论文 |
---|---|---|---|
相关参考文献下载数量: | 19 | 写作解决问题: | 如何怎么撰写 |
毕业论文开题报告: | 标准论文格式、论文摘要 | 职称论文适用: | 刊物发表、初级职称 |
所属大学生专业类别: | 如何怎么撰写 | 论文题目推荐度: | 经典题目 |
Keywords:Visualmarketing,apparelindustry,strategy
Marketingdoesnotcreateneed,needlongexistedinmarketingactivitiesbefore.Marketersneedtodoistoinfluencepeoplesdesire,toconsumeradviceandtriestoselloomeetacustomerdemandproductsandtorealizethispurposeisthemosteffectivemeansofproductvisualdisplay.
1.Agarmentmarketingdevelopmentstatusathomeandabroad
Inwesternfashionindustry,theconceptofthestore(ConceptStore)hasbeenaveryimportantposition.Nieenseventiestonieeneighties,inEuropeandtheUnitedStates,clothingbrandconceptstorehasbeethebrandintheworldrapiddevelopmentofimportantfactors.AccordingtothevisualmarketingexpertMartinMPelger,NewYorkslargedepartmentstoresspends$6000000annuallyforthewindowlayoutandshopdecoration.SOHUDistrictofNewYorkfashionbrandconceptstoreissparenoexpensetobuildtheirownappearance,theirpresenceisnottosellmanyclothes,buttoestablishaimage,everyweekend,touristsfromallovertheworldverymuch,theyarejustnottobuy,butbyappreciatingthestoretoafullrangeofknowledgeandunderstandingawell-knownbrand.Thedomesticenterprisepresentmonlyuseddisplay,displayconceptratherthanthe“visualmarketing”,sointheideaandthepracticewithabroadthereisabiggap.
本篇论文出处:http://www.sxsky.net/cankao/418339.html
2.Clothingproductsinthemarketingoftheterminalvisuallinkstructure
Clothingproductsmarketingterminalvisuallinks,fromconceptdefinitionis“visualmarketing”system,theintegratedmarketingsystemofapparelproductsmainlyintwoways,oneistothevisualimageasthemainvisualstructure.Theotheristodatamanagementasthemaindatastructure.Although,thissystemisnotrepresentativeoftheentirecontentsofmarketingprocess,butfromtheclothingterminalsense,visualmarketingstrategyofgarmentmarketinghasmoredirectmunicationeffect.However,onlyrelyingondatamanagementstructure,tomakethevisionofmarketinghastheconnotation,inthemarketonthebigstagetoplayarole,notfinallyturnedintoaflowerbrieflyasthebroad-leavedepiphyllousvisualshow
3.Clothingbusinessenterpriseofthevisualmarketingstrategyforthreeprinciples
3.1prominentbrandpersonality
Theenterpriseshouldputforwardclearlythebrandpersonality,brandpetitionissimilaranddifferent,useofstoreenvironmentstyle,spacelayout,color,lighting,textureandpropdecorationstocreateathemeatmosphere,totelltheirstoryofbrand.Forexample,Levi′sindenimbrandpersonalityistheembodimentoftheAmericanculture,representsthemindopen,thepursuitofindividualityliberationCityhippieimage.NIKEinsportsbrandintalentshowingitselftoidentifythecorecultureis:aggressive,facethechallenge,fullofvigor,powerful. 3.2strengthenthemoditysellingconcept
Presentmarketingideaismoreemphasisonthepsychologicalexperienceofconsumers,inviewofthecurrentdomesticfor“visualmarke