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Abstract:Visualmarketingforthedomesticclothingbrandindustryisanewterm,withthedomesticgarmentindustry,brandpetitionhasbeemoreandmoreintense,thebrandsoveralldevelopmentisveryimportant,enterprisesurgentlyneedthecorrectvisualmarketingstrategytosolvethemunicationproblemswiththeconsumermarket,achievemoresalesinterestsandexpandthebrandinfluence.

Keywords:Visualmarketing,apparelindustry,strategy

Marketingdoesnotcreateneed,needlongexistedinmarketingactivitiesbefore.Marketersneedtodoistoinfluencepeoplesdesire,toconsumeradviceandtriestoselloomeetacustomerdemandproductsandtorealizethispurposeisthemosteffectivemeansofproductvisualdisplay.

1.Agarmentmarketingdevelopmentstatusathomeandabroad

Inwesternfashionindustry,theconceptofthestore(ConceptStore)hasbeenaveryimportantposition.Nieenseventiestonieeneighties,inEuropeandtheUnitedStates,clothingbrandconceptstorehasbeethebrandintheworldrapiddevelopmentofimportantfactors.AccordingtothevisualmarketingexpertMartinMPelger,NewYorkslargedepartmentstoresspends$6000000annuallyforthewindowlayoutandshopdecoration.SOHUDistrictofNewYorkfashionbrandconceptstoreissparenoexpensetobuildtheirownappearance,theirpresenceisnottosellmanyclothes,buttoestablishaimage,everyweekend,touristsfromallovertheworldverymuch,theyarejustnottobuy,butbyappreciatingthestoretoafullrangeofknowledgeandunderstandingawell-knownbrand.Thedomesticenterprisepresentmonlyuseddisplay,displayconceptratherthanthe“visualmarketing”,sointheideaandthepracticewithabroadthereisabiggap.

2.Clothingproductsinthemarketingoftheterminalvisuallinkstructure

Clothingproductsmarketingterminalvisuallinks,fromconceptdefinitionis“visualmarketing”system,theintegratedmarketingsystemofapparelproductsmainlyintwoways,oneistothevisualimageasthemainvisualstructure.Theotheristodatamanagementasthemaindatastructure.Although,thissystemisnotrepresentativeoftheentirecontentsofmarketingprocess,butfromtheclothingterminalsense,visualmarketingstrategyofgarmentmarketinghasmoredirectmunicationeffect.However,onlyrelyingondatamanagementstructure,tomakethevisionofmarketinghastheconnotation,inthemarketonthebigstagetoplayarole,notfinallyturnedintoaflowerbrieflyasthebroad-leavedepiphyllousvisualshow

3.Clothingbusinessenterpriseofthevisualmarketingstrategyforthreeprinciples

3.1prominentbrandpersonality

Theenterpriseshouldputforwardclearlythebrandpersonality,brandpetitionissimilaranddifferent,useofstoreenvironmentstyle,spacelayout,color,lighting,textureandpropdecorationstocreateathemeatmosphere,totelltheirstoryofbrand.Forexample,Levi′sindenimbrandpersonalityistheembodimentoftheAmericanculture,representsthemindopen,thepursuitofindividualityliberationCityhippieimage.NIKEinsportsbrandintalentshowingitselftoidentifythecorecultureis:aggressive,facethechallenge,fullofvigor,powerful. 3.2strengthenthemoditysellingconcept

Presentmarketingideaismoreemphasisonthepsychologicalexperienceofconsumers,inviewofthecurrentdomesticfor“visualmarke