英国优秀论文提纲

Dissertation

Introduction

英国论文提纲Chapter1:LiteratureReview

Semiotics

1.BignellJ(2002)MediaSemiotics:anintroduction

2.Chandler.D(2003)Semiotics

Advertising

1.WilliamsonJ(1995)DecodingAdvertisements:ideologyandmeaninginadvertising

2.Fowles.J(1996)AdvertisingandPopularCulture

3.Myers.G(1999)ADWorlds

4.Messaris.P(1997)VisualPersuasion

5.CookG(2001)TheDiscourseofAdvertising

6.GoldmanR(1995)ReadingADSSocially

7.GeorgeE.BelchandMichaelA.Belch(2007)Advertisingandpromotion:McGraw-HillIrwin[page170-171]

8.Corrigan,P.(2003)Thesociologyofconsumption:OxfordPress[Page72-75]

9.Belch,G.(2007)Advertisingandpromotion

10.Mackay,Hugh(1997)Consumptionandeverydaylife

11.Hirst,I.R.C,Reekie,W.Duncan(1977)TheConsumersociety

Feminism

1.MacanGhaill(2007)Gender,culture,andsociety:contemporaryfemininitiesandmasculinities

2.Gagnon,JohnH,Simon,William(2005)Sexualconduct:thesocialsourcesofhumansexuality,2ndEdition

3.EvansJ(1996)FeministTheoryToday

4.SchiebingerL(2000)FeminismandThebody

5.NavaM(2002)ChangingCultures:Feminism,YouthandConsumerism

6.McrobbieA(2009)TheaftermathofFeminism

7.McrobbieA(1998)PostmodernismandPopularCulture

Chapter2:Methology

1.Semiotics

Sample:

FiFiUKFragranceAwards2010

Womanfashionmagazines:Vogue,Glamour,Harper’sBazaar,Elle,Cosmopolitan

1.CocoMademoisellebyChanel(FragranceofDecade)

2.FlorabyGucci(BestNewFragrancePrintAdvertisement)

3.RoseTheOnebyDolce&Gabbana(people’schoice)

4.LolabyMarcJacobs(BestNewPrestigeFemaleFrangrance)

2.Questionnaires

30copiesdone

Age:20-25

Gender:Female

Chapter3:AnalysisandFindings

Chapter4conclusion