英文题名:TheSubtleStrategicPartnershipinSupplyChainManagement:ACaseStudyontheWarbetweenGOMEandGREE
摘要:本文从近期国美与格力两大著名公司的关系破冰谈到美国的宝洁与沃尔玛合作模式,并深入讨论建立供应链管理中零供商之间的战略合作伙伴关系的重要性。
Abstract:ArecentstrategicmoveshowsthatGOMEandGREE,thetwofamouscompaniesinChina,havetheintentiontocooperateagainafterthreeyears’coldwaragainsteachother.ThisarticleanalyzesthecurrentrelationshipbetweenmanufacturersandretailersinChinaanddiscussestheP