CASE ANALYSIS OF T.W. CO

BriefContents

part1casebackground&majorissues

part2externalanalysis

part3internalanalysis

part4baseonSWOT

part5recommendstructure&controlsystem

part6summaryofreport


PART1
Executivesummary&majorissues
1.Casebackground
ShaanxiTianweibiologicalproductsco.,ltd,ahigh-techprivateenterpriseestablishedaccordingtomodernregulation,islocatedinJingeindustrialzone,Xi’anEconomicandTechnologyDevelopmentZone.
totalinvestmentismorethan20millionrmb.Applyingthelatesttechnologyandequipmentofmoleculardistallation,wehavebuiltastate-of-artproducinglinetoproduce100mtsnaturalvitaminE,90mtsphytosterol,900mtsmethylfattyacid0.3billionvitaminepillfromvegetableoilperyear.WealsoproduceeffervescenttabletwithVE+VC.
Thecompanyboaststohavehighqualityexpertsandmanagers.theprojectofnaturalvitamineislistedintheprojectionofxi’annewproducts.Anditisregardedasthemodelprojectionofproducingandresearching.Thetrademarkis“ZHENWEITE”.
2.excutivesummary
WhenTWcompanyoperateit’sproductionandsales.TheCompany’sdirectorfindstheyareinaseriouscompetitiveenvironment.Inthefirstyeartheholecompany’ssalesincomeisonly2000000rmb.In2001,TheCompanydidalotofeffortinmarketing,thesalesincomeincreaseveryquickly.Butthecompany’sproductivityisalsowaist.AlthoughtheTWcompanyfoundaexcellentqualitycontrolsystemandefficientlobar,trainaprofessionalengineerteamandmanager,buttheycompanylockapowerfulmarketworkingteam,theirproducthavenonotabilitydifferentiation.Sotheyhavetocompeteinprice.TheCompanyhasnocorevalueandculture,